TikTok for Business: How to Get Started

You may have seen people lip syncing or dancing to short videos on TikTok and dismissed it as a fad with no staying power. But with over 800 million active monthly users, TikTok is here to stay—and there's a lot of potential for businesses on the platform.

If you're not familiar, TikTok is a social media app where users can share short videos of themselves. These videos are set to music or soundbites and often feature creative editing and special effects. TikTok videos typically range from 15 seconds to 1 minute in length.

How Can My Business Use TikTok?

TikTok offers a unique opportunity for businesses to reach a massive audience with creative content. The app is especially popular with Gen Z users, making it a great way to connect with this demographic. However, businesses of all types can find success on TikTok.

Here are some tips for using TikTok for business:

1. Show personality: Be authentic, funny, and relatable in your videos. This will help you attract followers and create lasting relationships with customers.

2. Be creative: Take advantage of the editing tools available on the app to create videos that stand out from the crowd.

3. Use hashtags: Hashtags are key on TikTok—use them to connect with other users and increase the reach of your videos.

4. Partner with influencers: Collaborating with influencers is a great way to get your brand in front of more people on TikTok.

5. Think outside the box: There's no one right way to use TikTok for business—get creative and experiment to see what works best for you and your brand.

6. Have fun!: Don't take yourself too seriously—TikTok is all about having fun and enjoying yourself. If you're not enjoying the process, your followers won't either.

If you're looking for a creative way to reach a large audience, TikTok just might be the platform for you! Keep these tips in mind as you get started creating content for your business page—and most importantly, have fun! www.tiktok.com